Albania's Tourism Boom: Growth, Sustainability & Opportunity

✨ In collaboration with the Embassy of the Republic of Albania in Switzerland, ASA is proud to host a panel discussion on one of the most exciting stories in European tourism today. Albania has become one of the fastest-growing travel destinations on the continent, with over 10 million visitors in 2024. But rapid growth brings real questions: how does a country open up to the world while protecting its coastline, its culture, and its local communities? Join us for a moderated panel bringing together a representative of the Albanian Embassy, an HSG expert on tourism and sustainability, and a voice from the sector, followed by an audience Q&A and a networking apéro. 📅 20 October 2026 ⏰ 18:00 (doors open 17:45) 📍 01-013, University of St. Gallen 🗣 Held in English, open to all Come to learn, ask, and connect. We look forward to seeing you there! 🇦🇱